You're here to make a difference
You have spent years becoming someone. A way of thinking, working, seeing the world that is entirely your own. You have launched things. Pivoted. Rebuilt.Â
And yet something hasn't found its full expression. The business that wants to exist doesn't quite fit the template everyone keeps handing you. (It never did, and it's not your flaw. That's information.)
You are multi-passionate in a world that keeps asking you to pick one thing. You hold the strategic and the intuitive. The ambition and the nuance. The many directions that don't fit a single box.
What you are looking for is a container that holds all of it and someone who holds you to it. Who keeps you moving when life gets loud.
Real coaching. The kind that stays.
If that landed, keep going.
The Freedom Incubator - what is it?
A 12-month group coaching program for multi-passionate women who are building, or rebuilding, a business that's finally, fully theirs.
Small by design. A program with the kind of sustained attention that turns vision and ideas into something real.
This is coaching: live, relational, and built around you. The goal is bigger than your business.Â
This path starts from you, not from external demands.
Yes, this is for meIt's time for business to changeÂ
For too long, society has told us that success lives in spreadsheets. KPIs. Quarterly goals. Endless chasing of more, more, more.Â
But times are changing. What cannot be measured is often what matters most.Â
What if the better way was to slow down, even stop, to sense and to listen. To receive, to surrender, to relax. To focus on joy. To do things on an invisible level, to create an impact that cannot be put into an Excel spreadsheet.
Entrepreneurship is, above all, energy. Where you place your energy is what shapes your results, your business, and the ripple you create in the world.Â
For women, the old ways don’t work.Â
Often the best solutions are born when we dare to question old ways of doing things. Traditional business coaching can feel foreign and ineffective for women who are looking for their own place and voice.
Traditional business programs assume:
âś—Â You need to pick one idea and stick to it.
 ✗ You should move fast at all costs.
âś—Â One rigid template fits everyone.
But you and I know better.
Women entrepreneurs need space to:
✔ Grow personally while building a business
✔ Honor their cycles and seasons of life
âś” Break free from limiting beliefs and societal conditioning
✔ Build something sustainable, joyful, and true to their essence.
A successful business is often the result of a deeper, personal change. That is why we must start with you, the person, not with numbers on a spreadsheet.
Traditional strategy forgets the heart, and a business led only by the heart often forgets the strategy. You need both:
- The heart brings authenticity and energy
- Strategy brings a plan and the confidence to act on it
Together, they help you create a business that both creates meaning and succeeds.
While the language often names women, this community warmly welcomes all heart-led humans who resonate with this space. You know if this is for you.
Yes, this is me
How it works
Guided by my OLO practice: Origin ̇· Launchpad · OutreachÂ
Your journey is unique, but it follows a rhythm. OLO — from the Finnish word olo, meaning "state of being" — is the practice at the heart of this programme. We move at your natural pace through four transformative phases. Each one builds on the last; from who you are, to what you're building, to how you bring it into the world.Â
The method running through every phase: Design Thinking and AI co-creation.
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Origin - Remember who you are and serve
Every business begins within. In this phase we return to you, your identity, your energy, your why.Â
Then we get specific. Who are you genuinely here to serve? What does your offer look like when it's built unapologetically around your unique skills?
Launchpad - Build what's yours
Now we build. Together we refine your offer, test it in the real world, and design a business model that works financially and personally.
This is where ideas become something real, with someone holding you to it.
Outreach - Bring your work into the world
We bring your work into the world in a way that feels true, not performed. A visibility and marketing approach built around your voice, your platforms, your way.
No gimmicks, just you, shining.
The Proven Process behind the Incubator
Design Thinking + AI co-creation
Design Thinking is a creative, human-centred method originally developed at Stanford's d.school built for solving complex, real-world problems with both rigour and imagination. It is the strategic backbone of the Freedom Incubator. The structure that holds the intuition.
Now, imagine pairing that with AI as a tireless co-creator, one that helps you research, prototype, and execute at a pace that would otherwise take months. That's the Design Lab part of this programme.
Together, these two tools give you a framework that is both proven and personal. It helps you:
✦ Empathize – Understand your clients deeply
✦ Define – Clarify the problem your business really solves
✦ Ideate – Spark innovative solutions
✦ Prototype – Build rapid versions
✦ Test – Before wasting time or money
This is your foundation. The strategic and creative engine behind everything you build here.
What we work on together
Phase 1: ORIGIN
Your North StarÂ
Who you are, what you're building, and why it matters, in your own language
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Your People
Identifying who you are here to serve, with the specificity that attracts the right clients and releases the wrong ones.
Your OfferÂ
Shaping what you do into something that has your fingerprints all over it. Not a template. Your offer, your way.
Phase 2: LAUNCHPAD
Pricing ConfidenceÂ
Making it work financially, on your terms. Working on your money mindset. Revenue that sustains rather than exhausts.
Prototype & TestÂ
Bringing your offer into the real world. Creative ways to test, learn, and refine without waiting for perfect.
 Real-World Validation
Your first real run with your service or product. Launch, learn, adjust. With someone holding you to it.
Phase 3: OUTREACH
Your Voice and Visibility
Finding your voice and showing up in ways that feel true, not performed. The kind of visibility that works for you not for the algorithm.
Selling with IntegrityÂ
Inviting clients into your world without shrinking or over-explaining. Selling as a natural extension of your work.
Your Marketing FlowÂ
A simple, aligned marketing approach that fits your life. No gimmicks. Just you, shining.
What's Included...
âś” 12 months of live group coaching: one 90-minute session per month
✔ Four private 1:1 sessions with Hannele: yours to use at the moments that matter most
✔ Access to the AI Lab: use the tools with discernment, without losing your voice
✔ A private community channel: support, accountability, and real connection between sessions
✔ Tailored exercises + resources
✔ Flexible payment options
Apply nowWhat clients say
"It was one of the most honest spaces I've been in. You set that straight away by modeling it and being honest about your own journey, process, and insecurities. I don't think that's something I've seen a lot. I found it immensely valuable, I've got a lot out of it even before digging in depth into the wealth of materials that's there. I was able to get a sense of validation in the directions that I chose. I was able to be more decisive about the stuff that started to come through me. I was able to trust my instincts more. So I think you've created something that people can dip into on multiple levels and get something out of it.”
- Giddy Pillai
 "Hannele has an amazing skill to connect the dots, see through the facades and mind blocks, and guide you to the path you are meant for. Her genuine care but professional approach is a winning combination. Every entrepreneur who wants their business to be both heartful and financially sustainable should have a Hannele in their life."
 - Heli Katajamäki 1:1 client
"Most importantly she brings her calm, authentic, clear-headed self. If you are looking for confidence, assurance, and direction, Hannele will help you discover it within yourself.”
- Micheil Paton 1:1 client
The investment
Spots are offered following a short application, not purchased directly. Hannele reads every application personally.
8 places available. When the cohort is full, it's full.Â
A note from Hannele
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Hello, I’m Hannele.
I'm an ex-corporate lawyer, tech co-founder, and a business designer turned intuitive business coach for heart-led entrepreneurs. A proud Finn who believes in wool socks, astrology, and building business with heart.
I've built and exited multiple purpose-driven companies because I stopped selling my time and started building from my ideas. Even when they didn't fit the traditional mold. I basically errored my way forward, and it was the best thing I ever did.
I became an entrepreneur not just for financial success, but to find my way back to freedom, creativity, and my own rhythm.
That’s why I created the Freedom Incubator.
It is about business, money, strategy, AI, and growth. But on a deeper level, it's about who you are outside of everything the surrounding world has taught you to be.
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We were told to make ourselves smaller. To pick one thing. To follow the proven path. To be grateful for a seat at a table we never designed.
That shrinking ends here.
You don't have to prove yourself to a system that was never built for you in the first place. What you need is a space that was built entirely around your rhythm, your complexity, your way of working.
You need a moment to remember who you are and the path that finally feels like yours.
This is that moment.Â
If you're feeling the pull, trust it. That feeling you can't shake? That's your sign.
You are warmly welcome.
Hannele 🫶🏻