You're here to make a difference
You're smart. Talented. Respected in your field.Â
But somewhere along the way, the "safe" job started to feel like golden handcuffs.
You're full of ideas. Big ones. You dream of a business and life that reflects who you really are. One that gives you freedom, creative expression, and the ability to serve with soul.
You see the headlines about AI and wonder how you can harness its power for your own vision.
You're read all the advice, downloaded the free guides, and tried DIY-ing your way forward. But clarity and a clear strategy still feel just out of reach.Â
You don't need another rigid program or "crush it" sprint. You need a container that
- meets you where you are
- holds your idea with care
- shows you how to build a lean, modern business with smart tools
- gives you structure and support without suffocating your soul
That's what The Freedom Incubator offers:
A flexible, relaxed, and supportive space to incubate you and your idea in a way that honors your intuition, energy, and timing.
This is a path rooted in you and amplified by technology.
The Freedom Incubator is everything I've learned building my path to purpose-driven businesses to change the world for the better.
It's Design Thinking, business and service design, intuitive business strategy, and AI co-creation, all wrapped up in a step-by-step roadmap inside a supportive, slow business space that honors your energy and vision.
We're closing the gap for female founders, giving you the tools to build capital-efficient companies that thrive.
Yes, this is for meIs The Freedom Incubator for you?
This is for you if:
- You’re a heart-led professional, such as a lawyer, consultant, educator, tech-savvy creative, wondering if now is the time to finally make your move
-  You’ve got a dozen business ideas saved in your Notes app... but still feel unsure which one to pursue
- Â You want to start your business, but not just any business. The right one. Aligned, meaningful, sustainable, and AI-enhanced.
- You're intrigued by AI but want to learn how to use it responsibly and authentically, in a way that reflects your unique voice.Â
-  You’re over hustle culture, formulas, and performative “success”
- You long for real freedom: time, money, creativity, integrity, self-expression
- You’re ready to build something that reflects your integrity, your values, and your rhythm
Over 12 months, you'll move from
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✗ “I’m afraid to let go of my current career even though I know it’s not right anymore.”
 ✗ "I don't know where to start, and tech feels overwhelming."
âś— "Nothing I do gets finished."
âś— "I'm scared to show up, sell, or take up space."
To:
✔ "I have clarity, confidence, and a plan to build a business on my terms."
âś” "I have a validated, scalable digital business that reflects my expertise and my unique voice."
âś” "I know how to use AI as my co-pilot."Â
✔ "I'm growing in my rhythm with my life and energy."Â
Your past roles and titles don't define you. What matters is your frequency, your fire, your truth. If you feel it, you belong.
The Freedom Incubator centers the lived experiences of women, especially those breaking free from burnout, people-pleasing, and patriarchal definitions of success.
While the language often names women, this community warmly welcomes all heart-led humans who resonate with this space. You know if this is for you.
Yes, this is me
The Proven Process behind the IncubatorÂ
Design Thinking + AI co-creation: your unbeatable founder toolkit
What do companies like Apple, Airbnb, and IDEO have in common?
They use Design Thinking, a creative, human-centered method for building solutions that actually work.
This is your strategic and human brain. It’s about empathy, iteration, and solving real problems with clarity and purpose.
Now, imagine pairing that strategic and human brain with a tireless, brilliant co-creator that helps you execute, research, and create at lightning speed. That’s AI.
The Freedom Incubator is built on the Stanford d.school’s Design Thinking process, amplified by our practical AI Lab. This proven, accessible framework helps you:
✦ Empathize – Deeply understand your client’s world, desires, and real challenges, using AI to analyze data and identify hidden patterns
✦ Define – Get clear on the true problem your business solves, using AI to synthesize research into powerful problem statements.
✦ Ideate – Spark creative, aligned solutions that break the mold, using AI as an infinite brainstorming partner.
✦ Prototype – Test and explore your AI-generated mockups before you waste time or energy building the wrong thing
✦ Test – Refine, iterate, and launch with clarity, confidence, and alignment, using AI to gather and analyze feedback
This dual process is your foundation, and it’s what makes your offer work, without the hustle, fluff, or guesswork.
The Curriculum: Your path to AI-powered launchÂ
Phase 1: CLARIFYING
Module â‘
Design-Led Brilliance
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Chart your course. Master design thinking to productize your genius, map your signature service, and spot untapped market opportunities.
Module ②
Client Clarity
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Your hands-on user research lab. Identify your dream clients and get insights through connecting with them.Â
Module ③
Problem Solved
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Validation station. Pinpointing your client's core need and crafting the problem statement that cuts through the noise.
Module â‘Ł
Idea Ignition
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Your muse machine. Access your intuitive leaps, and spark, shape, and select the innovative offer that's meant to grow.Â
Phase 2: BUILDING
Module â‘
Offer Alchemy
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Your offer blueprint. Reverse-engineered success strategy. Designing high-value and aligned offers your clients can't refuse.
Module ②
The Tangible Dream
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Build your first prototype. Move past perfectionism with creative ways to test, tweak and learn. Systematize your spark.
Module ③
Real-World Validation
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Beta boss. Test your offer in the wild and refine it with clarity. How to plan, launch, and learn from your first test run.
Phase 3: SHARING
Module â‘
The Price is Right
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Confidently value and price your brilliance. Rewrite the rules with the right business model. Ground your vision with numbers.
Module ②
The Connection Code
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Marketing, your way. Build visibility that feels true with an aligned marketing plan and client attraction strategy.
Module ③
Selling with Soul
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The journey to yes. Invite clients to your world, sell authentically without shrinking or over-explaining. Build a sales flow.
How it works
The Freedom Incubator is designed to grow with you.
You don't need to arrive "ready." You just need to arrive.
This isn't a linear course to rush through. It's a living, breathing incubator where you'll clarify, build, test, and evolve, in your own natural pace.Â
Being
You and your why. Overcome what's holding you back.
Clarifying
Your people, your business idea.
Building
Prototype, test, and refine your aligned offer.
Sharing
Show up, market, and sell in your own way.
And throughout you'll be held.
Live coaching calls
Self-paced curriculum
Seasonal workshops and integration weeks
AI GPT tools for co-creation
WhatsApp community
What's Included...
âś” One year access to live sessions, trainings and templates
✔ 9 modules of core trainings on Design Thinking, online marketing, pricing, and selling
✔ 1:1 onboarding call to get you started
âś” Each month: one live coaching call with hot seats, one co-working / accountability session, one cycle workshop, one implementation week with office hours
âś” AI-powered GPT tools: your personal strategist and co-creator available 24/7
âś” 4 seasonal deep dive events
âś” Private group for warm, real-time community support and accountability
Yes yes yesWhat they're saying đź’–
"I had a truly enriching experience with the Legal Innovation Incubator at the Lawyers Design School. The course was incredibly well-structured, providing a clear and logical progression. Each module built on the previous one, allowing me to steadily develop my skills. The curriculum was very practical, offering real-world scenarios that made the learning directly applicable to everyday legal work.
What truly stood out was the coaching. Hannele Korhonen was exceptionally caring and detail-oriented, offering personalized support throughout the course. She provided us with a wealth of materials and exercises that helped us develop our legal design thinking while also addressing our own fears and uncertainties. Hannele was always available to answer questions, clarify doubts, and provide valuable feedback, making the learning process both supportive and empowering.
Overall, the learning experience was immersive and interactive, encouraging not only intellectual growth but also personal development in tackling challenges with confidence. I left the course feeling equipped with practical tools and a fresh perspective on how to approach legal challenges in a more innovative way.
I highly recommend this course to any legal professional looking to expand their knowledge and make a positive change in the industry.”
- Zhanna Butman
"Participating in the 'Legal Incubator' course was a genuinely transformative experience for me. The course content was not only interesting, but also exceptionally focused and directly applicable to real-world legal challenges. Through a series of well-structured modules, the course provided concrete, practical examples that not only enhanced my understanding but also empowered me to put theory into practice seamlessly.
One of the standout aspects of this course was how it helped me organize my thoughts and priorities. This clarity was crucial in moving forward to develop effective legal design solutions. The course meticulously outlined the steps necessary to create a legal design solution, covering everything from the initial design phase to strategies for monetization.
I am excited to share that I am already applying what I learned from the course. Currently, I am working on developing my own legal design solution, using the invaluable tools and knowledge gained from the Incubator. This course is a must for anyone serious about integrating design thinking into legal practice to create innovative, client-centered solutions.
The key of this incubator is Hannele. She was incredibly inspiring throughout the program. Her guidance was pivotal in helping me orient my ideas and her teachings were directly applicable to my project, providing me with practical tools and insights that I could immediately apply. Thank you very much again.”
- Paloma GĂłmez
"I think having the community that you built, and you personally as well, I think you really set the tone to it. It was one of the most honest spaces I've been in. You set that straight away by modeling it and being honest about your own journey, process, and insecurities. I don't think that's something I've seen a lot. I found it immensely valuable, I've got a lot out of it even before digging in depth into the wealth of materials that's there. I was able to get a sense of validation in the directions that I chose. I was able to be more decisive about the stuff that started to come through me. I was able to trust my instincts more. So I think you've created something that people can dip into on multiple levels and get something out of it.”
- Giddy Pillai
"This is a journey of unexpected discoveries.”
About The Freedom Incubator
Program Structure and Content
Transformation and Results
Logistics
The program will start on:
Tuesday, September 9th, 2025
What's the schedule?
The live sessions of the program take place on Tuesdays from 2:00-3:00 PM Central European Time (CET, GMT+1), which is 8:00-9:00 AM US Eastern Time (ET). We'll be taking a short break during the holidays to rest and recharge.
All sessions will be recorded; you have a year to complete everything at your own pace.
You'll have access to all the materials for 12 months.
Reserve my spotJoin by September 7th and unlock the Start Smart AI Bundle
 This special bonus bundle is designed to help you hit the ground running, with clarity, confidence, and support in your pocket.Â
Bonus #1 Practical AI Lab for Innovators (Live Workshop)
A 2-hour, hands-on workshop to turn AI into your personal co-creator.
You'll:
- Set up your ChatGPT tools so they reflect your voice, not a generic one.
- Discover the secret sauce to making AI work with you—not for someone else’s business model.
- Leave with your own custom GPT setup + prompt strategy for content, offers, and client clarity.
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Bonus #2: 1:1 Voxer Coaching Week with Me (Private voice note coaching)
Get me in your pocket for a full week of real time support. Ask, reflect, brainstorm, or get unstuck fast.
Whether you need:
- Direction on your idea
- Feedback on your prototypes and drafts
- Or a voice of calm when impostor syndrome sneaks in…
- We'll move through blocks and build momentum together.
Join the Freedom Incubator Now
with Special AI Bundle
This is your opportunity to join a soulful, creative, high-touch program that supports both your business baby and your evolution as a business owner.
Time-Sensitive AI Bundle Going Away!
00
DAYS
00
HOURS
00
MINS
00
SECS
To join, you'll start with an onboarding questionnaire and a connection call with Hannele Korhonen. From there, we'll explore the next steps together.
VIP Level
The Freedom Incubator PLUS 1:1 Coaching
What's included
- Everything in the standard program,
- PLUS Four quarterly VIP intensives - 60 minute 1:1 coaching and strategy sessions
- High touch accountability and implementation support
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A note from Hannele
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Hello, I’m Hannele.
I'm an ex-corporate lawyer, legal tech co-founder, and a business and service designer turned intuitive business coach for heart-led professional entrepreneurs.
I've built and exited multiple purpose-driven companies because I stopped selling my time and started building from my ideas. Even when they didn't fit the traditional mold.
Not just to scale, but to reclaim my time, creativity, and freedom.
That’s why I created the Freedom Incubator.
I created this program to help you redefine your path as an entrepreneur or a founder.
Yes, it's about business, design thinking, offers, strategy, and scaling.
But on deeper level it's about freedom. Alignment. And remembering who you are outside the systems and culture that shaped you.
The entrepreneurial world celebrates risk-taking in men and calls it "reckless" in women. We're told to be more confident, but then penalized when we take up space. We're encouraged to dream big, but questioned when our dreams don't look like everyone else's.
That ends here.
The rise of AI is the great equalizer. It’s a power shift. It allows us to build a lean, capital-efficient, and highly impactful businesses without needing massive teams or waiting for your permission. It allows us to do more with less, a skill women have been perfecting for centuries.
You don't need to prove yourself or stay stuck in a system that was never built for your brilliance.
It's not about how many hours you work. It's about how deeply your work aligns with your purpose and your rhythm.
You need a moment to remember who you are and the path that finally feels like yours.
This is that moment. We are that community.
This program is here to support you in making that shift, where you step into your calling, trust your path, and become the unapologetically successful entrepreneur you were always meant to be. With structure, soul, and a community that truly gets you.
If you're feeling the pull, trust it.
If you've been waiting for a permission, this is it.
The transformation waiting for you here is bigger than you think.
It's about becoming the kind of leader who moves with clarity, confidence, and deep conviction.
If this resonates.. you're already on your way.
You are so welcome, friend.
Hannele 🫶🏻