Strategy by Soul
Business coaching for career and business pivots
Another era is emerging. This is where we do the work that matters most: building a business that is unmistakably yours.
What is Strategy by Soul
A 6-month guided self-discovery journey for heart-led business owners at the beginning of something new, and ready to go deep. Unique just like you.
This program brings together business strategy, and intuitive guidance to develop your business and hold space for your inner work. Strategy and soul, neither compromised.
This path is tailored from you to you, not from external demands. I'm with you the whole way.
This is for you if
- You're in the fog: too many ideas, no clear thread yet
- You know what you want but can't find the path to it
- You have an idea that scares you with how right it feels
- You just need someone to hold you to the work
What we can work on
Identity & brand clarity · Dream client · Offer design · Visibility & marketing · Pricing that reflects your value · Clarity on what comes next · Implementing and taking action
What’s included
- Birth chart reading, delivered as a personal voice note before we begin
- 6 coaching sessions of 90 minutes
- Intuitive synthesis by email after each session
- WhatsApp support throughout - direct access to me between sessions
- Tailored reflections and practices
- Payment plan available
Who I am
Hi, I'm Hannele.
Lawyer, designer, serial entrepreneur, intuition researcher, and business coach. Based in Helsinki, working globally in English and Finnish.
I have launched, built and exited multiple businesses because I dared to leap trusting my ideas and myself. Even when my ideas didn't fit traditional moulds. Neither did I.
I became an entrepreneur not only for financial success, but to find my way back to freedom, creativity, and my own rhythm. I created this coaching so you can do the same: redefining what entrepreneurship and success look like from your soul.
This is not about how hard you work. It's about how your work connects to your purpose and your own rhythm.
That feeling you can't shake? If you don’t try to fix or solve it with your mind, but just receive it, sense it - where is it inviting you?
I’d be honored to be your guide on that journey.
You are warmly welcome.
Hannele 🫶🏻
Jenni Roth
Hannele uniquely combines gentleness, perceptiveness, and determination. She knows how to keep the focus crystal clear, but does so in a way that respects the mentee's own pace, sensitivity, and situation. Her genuine belief in my abilities also strengthened my own self-confidence, especially in those moments when I was hesitant.
I am immensely grateful for her guidance. Hannele has been more than a mentor to me; she has been a compassionate fellow traveler whose support has helped me build a new kind of career path, one that truly reflects who I am.
